Is your beauty balance on your diet programme?

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Dieters falling prey to the sugar crash

Research conducted on behalf of the Diet Pills Watchdog suggests we are trying to stay healthy, but the lure of sweet treats is making us fall off the bandwagon.

The study revealed that nearly two-thirds (60 per cent) of us view sugar as our downfall. Snacks laden with the white stuff are luring us away from our healthy eating plans.

Most of us seem to succumb to our cravings and those who don’t are still tempted. A further 23 per cent of those who were questioned said they were enticed by the thought of sweets.

Research reflects belief that sugar may be addictive

This suggests that sugar is addictive. Certainly proponents of the No Sugar movement led by Dr Robert Lustig, professor of of paediatric endocrinology at University of California, San Francisco, would have us believe it is damaging to health.

Dr Lustig is so convinced of the fact he dedicated an entire book to the subject when he penned Fat Chance: The Bitter Truth About Sugar.

There is currently a lot of press coverage on the subject and Coca-Cola has just announced it is to launch a naturally-sweetened drink that will contain less refined sugar.

So-called Coca-Cola Life is set to go on sale in the UK in September. The makers state it will contain 89 calories and will be a mixture of stevia leaf extract – which is sourced from the stevia plant found in South America – and sugar. The fact that a multi-national company is aiming to cut back on sugar in its products and has chosen to sweeten them with a product that does not raise blood sugar levels is telling.

Celebrity influence

It is not just sugar which influences our diet though; it seems that celebrity culture has a strong hold on how we choose to eat.

That is certainly the case for the 20 per cent of us who have tried a celebrity diet at some stage. It is perhaps unsurprising given how much access we have to famous peoples’ lives; via photos snapped by the paparazzi and information they have given us themselves through social media sites like Twitter. It seems the more we hear about how celebrities live – and what they eat – the more we want to emulate them.

Respondents to the survey seem to think there is an expectation on youngsters in particular to look a certain way, a fact which is perhaps driven by our increasing obsession with celebrities.

More than half of those who were questioned said they believe under-16s are ‘under constant pressure to be thin’.

It appears that TV also has some influence on our behaviour, with four per cent of people stating they began a diet as a result of watching an advert.

Many would consider diet pills

Given the issues many of us seem to have when it comes to sticking to a healthy eating regimen, it is perhaps unsurprising to learn that the majority of us – 70 per cent – would consider trying diet pills.

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