Mercedes, Audi and BMW ‘downgrade’ to attract new customers of popular brands

Three new premium German cars and a single goal: the Mercedes-Benz CLA, Audi A3 Sedan and BMW Series 2 are postulated as three key innovations for their respective brands in the quest to compete in the mass market with brands such as Ford or Toyota to expand their range of customers. The test starts with CLA Mercedes-Benz, a pioneer in the revolutionary segment that combines the versatility of compact sedans with the sporty coupe design. Launched last September, the CLA has become a decisive actor, Read more […]

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