When starting a small business it’s important to stand out from the crowd. After all, in this global economy of oversaturated markets and intrepid entrepreneurs, it takes a lot to get noticed. Some business owners make their companies stand out by using interesting marketing techniques, such as flash mobs, viral content, celebrity endorsements or charity sponsorship. Others stand out by becoming thought leaders and experts in their field. Others, however, choose to stand out in a different way, by going into business in an unusual or uncommon field.
Every Day Needs
Sometimes the simplest idea can be the most effective. By examining the needs of ordinary people, entrepreneur Tony Abrahams was able to come up with a solution to stop bed bugs biting in the night. Perfect for both homes and travel businesses such as hotels, his bed bug barriers trap these nasty little mites before they get to the sleeper. As a result, Tony’s made millions.
What we can learn from this is that business ideas are all around us. Basically, they’re anything people will pay money for. If you can find an everyday niche that hasn’t yet been filled by another company, you’re guaranteed to see success.
Capitalise on Trends
Trends come and go but for the time they’re here they mean big business for everyone involved. Cats have proved to be the trend with the longest staying power in recent years, inspiring hundreds of businesses featuring cat-related merchandise and gags. Sites such as LOLCats have made a fortune and there are even cat cafes springing up for people who want a moggy with their morning cup of coffee.
What we can learn from this is that if something is popular, you can bet there’s going to be a lot of people who are willing to pay to be a part of it. Keep your eye out for the latest fads and fashions by staying abreast of social media, reading the latest magazines and listening to what young people are talking about.
Think Outside the Box
Unique business owners don’t just go for the obvious choice when setting up a company. For example, if you love sailing you may want to go into the boat trade. However this can be costly, so instead you could think about installing Marina Deck products in marinas and shipyards. When it comes to building a successful business, thinking outside the box will always ensure you have more options to choose from.