What Kind of Product Labelling Machine Should I Choose?

Product labelling machines have become an essential part of the production process. Not only do they allow the printing of essential and obligatory information on product labels, but they can also help in brand building and product recognition.

Most manufacturers at some point face the dilemma of whether to label their own products or outsource labelling to a third-party labelling specialist.

Whichever option you choose it’s wise to know something regarding the current types of labelling machines and advanced labelling systems available for product labelling.

Commercial labelling

This is generally oriented to presenting the characteristics of the product, and essential product data, to the consumer. For example, with food products, the label contains the expiration date, nutritional values, etc. as well as other significant information for the consumer.

The packaging labelling allows the manufacturer to improve the control of their production, since the labels mention the type of product, the quantity, as well as its origin and in some cases specifications of how to transport the merchandise.

That is why every product manufacturer must have labelling machines, either to label their products or to identify their packaging.

Labelling machines

There are different types of labelling machines, which are classified according to the functions they perform and depending on the need of the user; the main ones are:

Manual labellers: the labelling process is manual or mechanical, so the labelling volume is usually small; they are recommended for retailers or small businesses.

Semiautomatic labellers: the labelling process is done with the help of a device and in turn requires the manual work of an operator. There is a possibility of human error. They are recommended for medium-sized companies or for regular-sized production runs.

Automatic labellers: the labelling process is automatic, labelling a large number of products per minute, regardless of their shape, size or material. They are recommended for large and medium-sized companies, since they streamline processes in production lines, adapting to the speed of labelling required by production lines. They are usually easy to install on conveyor belts and the application of labels tends to be efficient, precise and practical.

Such automatic labellers typically offer an excellent cost-benefit ratio due to their efficiency and practicality.

If you need to label your products and still have doubts regarding the best type of product labelling machine you should choose, remember to select the product labelling machine that best suits your needs.

Also consider outsourcing your labelling needs to specialist labellers dedicated to providing labelling services for small to medium and even large companies. This can avoid any need for large capital investment in machinery and infrastructure and allow you to focus on other key business functions rather than operating and maintaining your own in-house labelling function.

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